As a graphic designer, I enjoy working directly with clients and assisting them in creating the image they portray to the world. Good design can communicate a client’s message and make a connection with the audience/consumer. My work directs the focus onto the client or product with a simple aesthetic which fades away and encourages the audience to focus on the product itself. Designs focus on the materiality of the business or product culture to promote a connection between the audience and the client – making the business’s message more real to the customer.